REALTORS® Association of Edmonton
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What to Expect from Your REALTOR®

REALTORS® help you get the most for your home and they remove stress and confusion from the process. Here are just some of the advantages.

Your REALTOR® becomes your home’s champion

When you sign a “Listing Agreement” with your REALTOR®, this is their promise that they will use their skills and resources to get you the best deal for your home.

REALTORS® know how to attract the most potential buyers

Your REALTOR® is an expert home promoter, connected to a network of other REALTORS® and their buyers. They know how to write compelling ads for your home and only REALTORS® can place your home on the Multiple Listing Service®.

REALTORS® will help you increase your homes “sale-ability”

You probably have an emotional attachment to your home and therefore can’t view it objectively. Your REALTOR® will help you present your home in the best possible light, so buyers will fall in love with it more easily.

Legal know-how? They know how

A mishandled document can ruin a sale, or lead to legal action. Your REALTOR® has the experience to recognize potential hurtles early and the resources to help you find solutions and get the process back on track quickly.

Market Knowledge - To help you get the most for your home

REALTORS® are masters of reading the market and recommending the best price for your home. A REALTORS® experience literally pays!

Negotiation Skills - To keep the deal on track

REALTORS® are indispensable when it comes to bargaining with buyers. Tempers can flare and heels can dig on. Your REALTOR® is an expert at smoothing things out.


REALTOR® Testimonials

How to describe a REALTOR®? Stellar!

Beginning in the early spring of 2006, my wife and I decided we would like to expand and move into a larger home, just in around the time the Edmonton housing market exploded.

Since then we have continued to receive links for listings, etc. For the past 18 months, our REALTOR® has been extremely loyal and dedicated to us while we waited out the market.

She has been so extremely professional, I cannot even fully express it.

The best adjective I would use is "STELLAR".


Lyle and Jenn


Demonstrating the value of a REALTOR®

“After trying unsuccessfully to sell on our own, (our REALTOR®) took over and showed us the value of having a competent REALTOR® working on our behalf.  The service that we received from (her and her team) was outstanding!”

Tim and Lois


REALTOR® sells home in 2 days for $50,000 more than private sale

In the spring we started to look at new homes for our primary residence. Once we started to make offers we realized the market place had changed in just a few short weeks. We thought we would list our primary residence with a REALTOR®. The market was changing so fast, we couldn't keep up. As it turned out, it was a great decision. I believe that if we had sold privately we would have sold for about $50,000 less, as we would have misjudged the asking price and people would expect a deal since we weren’t paying a commission. Instead we received a written full price offer the first day, and ultimately got $27, 500 above asking price, in a multiple offer situation (12 offers) and $47,500 above what we would have sold for privately. Our house was on the market for two days. 

In this market it just doesn't pay to sell privately. People will get much more by listing with a REALTOR® and having the added exposure of the MLS® system. Some other benefits we found from using a REALTOR® are: 

  1. Our REALTOR® noticed evidence a property we were interested in had been previously flooded, and advised against buying it.
  2. Due to rapidly rising prices, we were encouraged to buy a new home prior to selling our existing home. Had we sold first we would have sold for less, bought later for more, and not had the benefit of taking the time to find the location we were happy with.
  3. We were encouraged to “stage” our home to get maximum price.
  4. Our REALTOR® did a market analysis on the properties we were interested in purchasing which prevented us from paying too much for a property.

Tracy and Dietmar



Explore how a REALTOR® helps in the difficult process of buying and selling a home.


Articles from the Alberta Real Estate Association

Next Step: The REALTOR® Commitment

©2006 The Canadian Real Estate Association. All Rights Reserved.

REALTORS® Community Foundation

Real Estate Weekly

Real Estate Council of Alberta

©2011 REALTORS® Association of Edmonton 14220 112 Avenue, Edmonton, Alberta T5M 2T8T: 780-451-6666 TF: 1-888-674-7479 F: 780-452-1135


Trademarks and their associated logos are owned and controlled by The Canadian Real Estate Association (CREA) and
identify real estate professional who are members of CREA (REALTOR®) and/or the quality of services they provide (MLS®).


The REALTORS® Association of Edmonton (Edmonton Real Estate Board), founded in 1927 , is a professional association of over 3,200 Brokers and Associates in the greater Edmonton area. The Association administers the Multiple Listing Service®, provides professional education to its members and enforces a strict Code of Ethics and Standards of Business Practice.

The Association advertises property listings and publishes consumer information on the Internet at, as well as in the Real Estate Weekly.
The REALTORS® Association supports charities involving shelter and homelessness through the REALTORS® Community Foundation.