REALTORS® Association of Edmonton
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10 Questions to Ask When Hiring a REALTOR®

Home owners should interview a few potential REALTORS® before deciding on one to sell their home. Here are some smart questions to ask.

1. How long have you been in the business?

  • A freshly-licensed REALTOR® can do a wonderful job and will have up-to-date training; those in the business longer bring more practical experience to the table.

2. What is your average list-to-sales-price ratio?

  • A competent listing REALTOR® should hold a track record for negotiating sales prices which are very close to list prices.

3. How will your marketing plan meet my needs?

  • Specifically, how will you sell my home? Where and how often do you advertise? Will you show me a sample flier? How do you market online?

4. Will you provide references?

  • Ask if any of the references are related to the REALTOR®. Ask if you can call their references with additional questions.

5. What separates you from your competition?

  • Key phrases to listen for: assertive, available by phone or e-mail, analytical, able to maintain a good sense of humour under trying circumstances.

6. May I review documents that I will be asked to sign?

  • A good REALTOR® makes forms available to you before you are required to sign them. Ask to see agency disclosure, listing agreement, seller disclosure.

7. How will you help me find other professionals?

  • Ask for a written list of referring vendors. Get an explanation if you see the term “affiliated.” It could mean the REALTOR® is getting compensation from vendors.

8. How much do you charge?

  • You don’t have to ask if the fee is negotiable, since all real estate fees are negotiated.

9. What kind of guarantee do you offer?

  • If you sign a listing agreement with the REALTOR® and later find that you are unhappy with the arrangement, will the REALTOR® let you cancel the agreement?

10. What haven’t I asked you that I need to know?

  • Pay close attention to how the REALTOR® answers this question, because there is always something you need to know - always.

Next Step: Go it Alone or Use a REALTOR®

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The REALTORS® Association of Edmonton (Edmonton Real Estate Board), founded in 1927 , is a professional association of over 3,200 Brokers and Associates in the greater Edmonton area. The Association administers the Multiple Listing Service®, provides professional education to its members and enforces a strict Code of Ethics and Standards of Business Practice.

The Association advertises property listings and publishes consumer information on the Internet at, as well as in the Real Estate Weekly.
The REALTORS® Association supports charities involving shelter and homelessness through the REALTORS® Community Foundation.