Let your REALTOR®
Market Your Home
You’ve spruced up your home and it’s never looked so good.
It’s time for your REALTOR® to do their thing. Your REALTOR® has
marketing tools at their disposal to make the job easier.
The “For Sale” sign
Despite all our leaps in technology, the “For Sale”
sign continues to be an extremely effective way to advertise. Anybody responding
to your sign is a good lead, because they have seen the home with their
own eyes and are interested enough to phone in. If somebody is bold enough
to knock on your door and ask for a “quick peak”, politely
tell them that all visits are being handled by your REALTOR®.
Your REALTOR® may choose any or all of the following: classified
ads in the newspaper (often with a photo), ads in Association magazines, like the Real Estate Weekly,
real estate listings on cable television and good old fashioned mail. Neighbourhood
mailers are still incredibly effective.
Multiple Listing Service® and the power of the Internet
Your REALTOR® will place your home on the Multiple Listing Service®,
ensuring maximum exposure to all REALTORS®. Multiple Listing Service® listings
are advertised on REALTOR.ca, Canada’s most popular Internet research
tool for residential real estate and a big reason why many Canadians who
search for a home start on the Internet.
REALTORS® really know how to network
Your REALTOR® is part of an extensive community of REALTORS® who
collectively represent hundreds of eager buyers. REALTORS® will call
their friends, who call their friends, who call their friends. The power
of word-of-mouth will really be working for you.
Ultimately, your home itself becomes a selling tool. Start with an open
house for REALTORS®
Most REALTORS® like to see a home with their own eyes before they
show it to their buyers. A REALTOR® Open House is the most efficient
way to attract all these REALTORS® and if your home is perfect for
one of their buyers, you can be sure they’ll rush right out and tell
them! Your REALTOR®
will organize everything and get the buzz started.
Next, an “Open House” for everybody
Many buyers want to get a feel for your neighbourhood before they start
working with a REALTOR®. That’s why Open Houses to the public
are so important. They usually last a few hours on a Saturday or Sunday,
and there are a few simple but important rules to follow.
Make sure your home looks it’s finest
Your best buyer may just walk in off the street, so make sure you’re ready.
Lock away valuables
Most people are decent, courteous and honest, but it’s wise to
stash valuables like jewellery, cameras and other small valuables. As added
security, your REALTOR® will request a name and phone number from every
Attend to any hazards
Is there an electrical cord somebody could trip on? Is there a chair
that will collapse if somebody actually sits in it? Fix it, or lose it.
Avoid cooking foods with strong aroma
Almost nobody’s dream home smells like smoked herring!
The best way you can help
Don’t be there. You want people to feel relaxed and allow themselves
to daydream that your home is their home. This just isn’t possible
with you there. Go see a movie, or if you have pets take them on a field
REALTORS® will want to show your home to individual buyers
Remember your REALTOR® Open House? All those REALTORS® have called
around and found buyers looking for a home just like yours. Naturally,
these buyers want to see your place firsthand before making an offer. Welcome
to the appointment-only phase of showing your home. Your REALTOR® will
act as a go-between and will give you as much notice for these visits as
possible. Keep your home in top shape and be somewhere else during these
A “lock box” makes it easier to show your home
A “lock box” is a small, sturdy metal box that’s affixed
to your front doorknob. It’s a mini safe with a key to your house
inside. REALTORS® are given a combination to the lock box, so they
can show your home to interested buyers.
Be patient with visits. Hopefully they will lead to a great offer, soon!
Next Step: Prepare Your Finances