Multiple Listing Service®
The Multiple Listing Service® is
a cooperative marketing program among REALTORS®, which
ensures maximum exposure of properties to the greatest number of potential
buyers. The MLS® System has been Canada’s
most powerful real estate marketing system for over forty years. It is
available only to REALTORS®.
Members access current and historical MLS® System information for the greater
Edmonton region from a computer database. This information allows REALTORS®
to match buyers with properties and to perform a Comparative Market Analysis
(CMA), critical in valuing your home or other real estate property to
sell in the current market.
When you list your property with a REALTOR® on the Multiple Listing Service®, pertinent
details about it are automatically published on the Internet at REALTOR.ca for
potential buyers worldwide. The largest real estate marketing site in Canada, REALTOR.ca is visited by approximately
3.25 million unique visitors per month. The latest figures show 6.5 million
property feature sheets viewed monthly by visitors to the Edmonton portion
Real Estate Weekly
To further assist your REALTOR® in marketing your property to prospective
buyers, the REALTORS® Association publishes the Real
Estate Weekly, a newsprint tabloid.
The Real Estate Weekly advertises properties
currently for sale by district, property type, brokerage and agency. It
is also an interesting source of historical, community and real estate
Owned and published by the REALTORS® Association since 1985,
the Real Estate Weekly is currently distributed
with the Edmonton Sun in metro Edmonton and through stands in surrounding
communities every Thursday.
Builder/REALTOR® Coop Program
Another value-added service for REALTORS® and their customers is the Builder/REALTOR®
cooperation Agreement, launched in 1999. The Builder/REALTOR® cooperation
Agreement allows REALTORS® to include new homes in their customers’ home
Your REALTOR® can discuss participating Builders
and their projects, introduce you to your selected Builder and their products,
and assist you in buying a new home. Be sure to ask your REALTOR® about
the benefits of considering a new home early in your home search.