The REALTORS® Association of Edmonton is a cooperative, professional membership organization of over 3,200 members. It was created by responsible business men 80 years ago to ensure the ethical and orderly growth of the real estate industry. Today the Association continues to promote the highest standards of business and operates the Multiple Listing Service® for the benefit of REALTORS® and consumers alike.

REALTORS® are a diverse group of professionals operating as independent business people. They need electronics, communications, insurance, vehicles, promotional materials, fashions and other products to operate their business. The Association assists members by providing services directly, by establishing service partner programs and offering networking opportunities for members to meet service suppliers.

This booklet contains many of the opportunities we have to expose your product or service to members of the Association. There is an event or activity which will fit perfectly into your marketing plan and attract the attention of many potential new customers. Your support of these activities is the first step toward a mutually beneficial relationship with REALTORS®. I invite you to consider some of these opportunities offered by the Association. If they fit into your business objectives, we can work out a promotional plan which supports the Association and builds your business at the same time. Please contact the Marketing and Communications department at 780-453-9323 or via e-mail to discuss a formal plan.

On the other hand, the mission of the Association is to “advance the quality and scope of services in order to make it easier to conduct real estate transactions.” By offering our members a wide range of marketing opportunities, we expose them to the services which make it easier for our members to conduct business.

When our suppliers and members both benefit, it’s a win-win situation. I look forward to meeting you at an Association event in the next year.

Charlie Ponde
Board President (2009)